Director of Market Development
Location: Minneapolis Minnesota
Description: Hudson Global Resources is in need of Director of Market Development right now, this job will be placed in Minnesota. For detail informations about this job opportunity please read the description below. We have been engaged by our client to recruit their Director of Market Development. Our client is a minimally invasive medical device company based in the Twin Cities. This role will be responsible for providing marketing leadership with a focus on the office based lab (OBL) market to assure attainment of business objectives including development of the annual OBL marketing plan, revenue forecasts and expense plans.
Key Responsibilities:
¨ Strategic thinker that can take broad visions and concepts and develop structured plans, actions, and measurable metrics and then execute those plans.
¨ Set strategy, develop business plan, including budget, sales goals, expenses and resources to differentiate the company in the market.
¨ Provide market assessment of key trends, key players, and competitive landscape for the current OBL market place.
¨ Develop value proposition that includes 3rd party involvement in total solutions for customer
¨ Work with Medical Education department on contact specific courses based on the OBL needs (operational and clinical)
¨ Develop referral channel marketing program for the OBL market setting
¨ Understand and own the "Cradle to Grave" of Product Marketing: product conception, product definition and development, product launch, growth and maintenance, product re-invention and end of life.
¨ Develop competitive positioning strategies.
¨ Support new product development process and create a robust product pipeline.
¨ Drive consistent brand messaging throughout all communications.
¨ Develop a systematic approach to managing the business portfolio.
¨ Create a customer segmentation process and strategy.
¨ Develop customer needs assessments across the entire purchasing and use cycle.
¨ Manage the marketing communication plan.
¨ Develop and drive customer and sales promotions that will support the business strategies.
¨ Support the sales organization with knowledge, tools and leadership to help drive the business.
¨ Define pricing strategies.
¨ Develop metrics to measure the performance of the marketing organization and personnel.
¨ Update and provide ongoing support of sales training programs.
¨ Develop relationships with Key Opinion Leaders.
¨ Maintain compliance to the company Quality Policy and all other documented quality processes and procedures.
Qualifications
¨ Strong leadership experience as a leader, coach, and visionary.
¨ Product management skills (up-stream and down-stream).
¨ Excellent communication and influence management skills.
¨ Proven track record in New Product Definition and Life Cycle Management with successful products that are poised to achieve full product potential and market penetration.
¨ Successful people management experience.
Education and Experience
¨ Bachelor's Degree required. MBA preferred.
¨ 8-10 years of progressive marketing experience in the medical device industry.
¨ Interventional cardiology, radiology, and vascular surgeon experience strongly desired.
- Must be formally trained in professional Product Management.Hudson IT serves as a trusted resource for clients seeking high-quality technology professionals and IT solutions. We seek consultants and direct candidates with diverse skills and industry experience - from Java developers in financial services to Epic consultants in healthcare. From instructional designers to QA experts and everyone in between, we attract the best and the brightest talent in the industry, matching your skills and personality to our clients' specific requirements. Known for our exceptional service, Hudson IT has been recognized in the top 1% of staffing firms for client and candidate satisfaction three years running. Learn more at us.hudson.com/it. Hudson (www.hudson.com) is an Equal Opportunity Employer. We participate in the E-Verify program as allowed under federal and state law and in accordance with our executed Memorandum of Understanding with the Department of Homeland Security.
- .
If you were eligible to this job, please email us your resume, with salary requirements and a resume to Hudson Global Resources.
If you interested on this job just click on the Apply button, you will be redirected to the official website
This job starts available on: Sun, 08 Jul 2012 09:25:14 GMT